Time….when we are pressured..there is never enough of it.
When we think we have plenty of time, we always find “just enough”.
It is a major point to consider, since this era we live in demands that all our time be diverted amongst many things.
Today, as photographers, we are to be all things to everyone.
What does all that mean?
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Clients expect more from photographers now than ever.
In past entries, I have mentioned this situation where the photographer for hire now is expected to be director, shooter, editor and retoucher. We always are expected to provide graphic design support, set design and scouting, all the while concerning ourselves with how to be creative…how to shoot well, how to shoot smart….doesn’t leave much room for fun, now does it?
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Mistakes, we all make them. And hopefully we can all learn from them.
When we take on many roles for a shoot, efficiency somewhere falls short.
Logistically, we cannot be ALL things to ALL people.
So, let us look at what we CAN do…what CAN we offer the client during high pressure situations.
We can always offer better communication, even when we feel we’re being spot on.
For one….we can extend our compassion to those around us when they feel we haven’t explained our many roles clearly enough.
Remember, we must work off the basis that photographers today are in demand and must act/react quickly to the rigors of the job.
Clients often will not realize that the numerous tasks involved in maintaining the business side to photography are complex.
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This entry is more about ethics than phototechnics.
I feel that the better we can communicate our ideas, the better we are when behind the camera. Of course, there will be tough situations to encounter.
That’s the nature of business…..but we must learn how to handle the current situation and handle the next one even better. A true challenge!
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Through the toughest times, i always want to leave the impression with people that they are important. Without clients, there is no market for me to excel in.
I issue apologies when needed.
I ask questions where I can.
I always say thank you.
Those three principles can help alleviate stress..nothing more than just taking the time to center yourself and show the people around you that their time matters to you.
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Its OK to make a mistake, that’s not what people will remember.
What they remember is the solution to said mistake.
Thank you one and all….for reading and supporting this blog and the images that I create.
This is Mr Phil signing off,



















